avid marketing rva founder smiling in front of flowers and brick wall

Rachel, Founder & Chief Marketer

Hi, I'm Rachel, the woman behind Avid Marketing. I'm passionate about helping small businesses grow!


The data behind marketing programs is crucial for measuring success. But I care about more than just numbers. I want to breathe life into your business and how you represent your business to the world.

It seems that people are bombarded with advertising all day, everyday. For this reason, I steer clear of traditional advertising that cannot be measured. I help small businesses reach the people already searching for their services, and have authentic communication with their existing customers.

I’ve had the privilege of testing many types of marketing and advertising over the years and find certain types of digital marketing to be the most cost-effective, easily adjusted for testing, and most importantly, successful. There is however one new and exciting approach to a “traditional advertising” channel – a special program that is highly targeted and measured through direct response – that’s a great option for certain businesses (companies offering services to a certain region, or even throughout the US with a highly targeted niche). 

About My Clients

I work with growing businesses that usually do not have a marketing department of their own, and have a marketing budget of $1,500+ per month for ongoing services, or $1,500+ for one-time services.

My clients are primarily service-based businesses. I have 15 years experience in marketing and communications for many different industries including B2B services, accounting and financial services, insurance, wellness, home health care, pet care, and more.

Popular Services

My most popular marketing services are Google Ads search engine marketing (SEM) and marketing strategy development.